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Golden Opportunity: REDAMCO Careers 2026 – Apply for Associate Branding Position

REDAMCO Jobs: Associate Branding & Selling Rights Position at Railway Estate Development Company

REDAMCO (Railway Estate Development and Marketing Company) invites applications for the Associate Branding & Selling Rights position in Islamabad. This government job offers the RPS-6 pay scale with an MBA/BBA qualification required and 3 years of experience. Apply before 23 Feb 2026 for this exciting marketing career opportunity at Pakistan’s leading railway real estate company.

About REDAMCO – Railway Estate Development Company
Job Overview: Associate (Branding & Selling Rights)
Required Qualifications and Experience
Salary Package and Benefits
Key Responsibilities and Job Description
Required Documents for Application
How to Apply for REDAMCO Jobs
Application Deadline and Selection Process
Frequently Asked Questions
Contact Information and Support

Are you a marketing professional with expertise in branding and commercial real estate? REDAMCO (Railway Estate Development and Marketing Company), a prestigious state-owned enterprise under the Ministry of Railways, is offering an exceptional career opportunity for qualified marketing professionals. This Associate position in Branding & Selling Rights represents a gateway to joining Pakistan’s premier railway real estate development organization.

REDAMCO jobs are highly sought after due to their excellent compensation packages, job security, and opportunities to work on transformative railway estate development projects across Pakistan. This government position offers not just a job, but a rewarding career in real estate marketing and brand management within a stable, reputable organization.

About REDAMCO – Railway Estate Development and Marketing Company

REDAMCO (Railway Estate Development and Marketing Company (Pvt) Ltd) is a state-owned enterprise operating under the Ministry of Railways, Government of Pakistan. Established to maximize the commercial potential of railway lands across Pakistan, REDAMCO specializes in:

Commercial Real Estate Development: Developing railway-owned lands into profitable commercial ventures, including shopping centers, residential complexes, and mixed-use developments.
Strategic Marketing and Branding: Creating and executing marketing strategies for railway estate projects, establishing strong brand identities, and maximizing revenue through strategic selling rights.
Asset Management: Managing and optimizing the commercial value of Pakistan Railways’ extensive land portfolio across major cities.
Public-Private Partnerships: Facilitating partnerships with private sector entities for railway estate development projects.

As a government-backed organization, REDAMCO offers unparalleled job security combined with the dynamic nature of real estate and marketing work. The company plays a crucial role in generating non-fare revenue for Pakistan Railways while contributing to urban development initiatives nationwide.

Job Overview: Associate (Branding & Selling Rights) Position

The Associate (Branding & Selling Rights) position is a specialized marketing role focused on developing and executing branding strategies for REDAMCO’s railway estate projects while managing commercial selling rights for retail, advertising, and tenant opportunities across railway properties.

Position Highlights

Job Detail	Information
Position Title	Associate (Branding & Selling Rights)
Number of Posts	01 (One Position Available)
Pay Scale	RPS-6 (REDAMCO Pay Scale)
Organization Type	State-Owned Enterprise, Ministry of Railways
Job Location	Islamabad, Pakistan (Service Road South, Sector I-11/1)
Application Deadline	23 February 2026 (Till Closing of Official Timing)

Required Qualifications and Experience for REDAMCO Associate Position

REDAMCO seeks highly qualified marketing professionals with proven expertise in branding and commercial sales. The ideal candidate will combine strong academic credentials with substantial practical experience in marketing, branding, or real estate sectors.

Educational Qualification Requirements

MBA in Marketing or Related Field: Master of Business Administration with specialization in Marketing, Brand Management, Sales and Marketing, or related disciplines from an HEC-recognized university. This advanced degree demonstrates a comprehensive understanding of marketing principles, consumer behavior, and strategic brand development.
BBA in Marketing or Related Field: Bachelor of Business Administration with a concentration in Marketing, Advertising, Brand Management, or related areas from an HEC-recognized institution. BBA graduates must compensate with stronger experience portfolios.
Equivalent Qualifications: Other marketing-related master’s or bachelor’s degrees may be considered if they include substantial coursework in branding, marketing strategy, consumer behavior, and sales management.
HEC Attestation: All degrees must be attested by the Higher Education Commission (HEC) or the relevant board/authority. Foreign degrees require HEC equivalence certification.

Professional Experience Requirements

Minimum 3 Years Relevant Experience: At least three years of documented professional experience in marketing, branding, brand management, commercial sales, real estate marketing, or related fields. Experience must be post-degree and verified through experience certificates.
Relevant Industry Experience: Preference given to candidates with experience in real estate marketing, commercial property sales, brand development for real estate projects, retail leasing, or similar sectors aligned with REDAMCO’s operations.
Demonstrated Achievements: Proven track record of successful branding campaigns, revenue generation through selling rights, or commercial property marketing initiatives. Portfolio of work highly desirable.

Preferred Skills and Competencies

Brand Management Expertise: Strong understanding of brand positioning, brand identity development, and brand equity management for real estate or commercial projects.
Commercial Sales Acumen: Experience in negotiating and securing commercial selling rights, retail leasing, advertising contracts, or tenant acquisition for commercial properties.
Strategic Marketing Planning: Ability to develop comprehensive marketing strategies, conduct market research, and execute multi-channel marketing campaigns.
Digital Marketing Knowledge: Familiarity with digital marketing channels, social media marketing, content marketing, and online brand management.
Communication Excellence: Outstanding written and verbal communication skills in English and Urdu. Presentation and stakeholder management capabilities essential.
Analytical Abilities: Strong analytical skills to evaluate market trends, competitor activities, and branding effectiveness. Data-driven decision-making approach preferred.

Salary Package and Benefits for REDAMCO Associate Position

REDAMCO offers competitive compensation packages aligned with government pay scales while providing additional benefits that make this position attractive for experienced marketing professionals. As a state-owned enterprise, REDAMCO combines government job security with private sector-level compensation.

Compensation Structure

RPS-6 Pay Scale: This position is classified under REDAMCO Pay Scale-6, which offers a competitive basic salary commensurate with the associate-level position. The RPS-6 scale is specifically designed for mid-level professional positions requiring specialized education and experience.
Salary Components: Comprehensive salary package includes basic pay, allowances (house rent, medical, conveyance, and other applicable allowances), and annual increments as per company policy.
Performance Incentives: Potential for performance-based bonuses and incentives tied to achievement of branding objectives and revenue targets from selling rights.

Employee Benefits

Job Security: Employment with a stable government enterprise backed by the Ministry of Railways, offering long-term career security and growth prospects.
Medical Benefits: Comprehensive medical coverage for employees and their dependents according to company rules and entitlements.
Leave Entitlements: Annual leave, casual leave, sick leave, and other leave types as per government service rules and REDAMCO policies.
Provident Fund: Retirement benefits through provident fund contributions and gratuity as per service rules.
Professional Development: Opportunities for training, workshops, and professional development programs to enhance skills in branding, marketing, and the real estate sectors.
Career Advancement: Clear pathways for promotion and career progression within REDAMCO’s organizational hierarchy based on performance and experience.

Key Responsibilities and Job Description

The Associate (Branding & Selling Rights) will play a pivotal role in establishing and maintaining REDAMCO’s brand presence while generating revenue through strategic management of commercial selling rights across railway estate properties. This multifaceted position combines creative branding work with commercial business development.

Branding Responsibilities

Brand Strategy Development: Develop comprehensive branding strategies for REDAMCO projects, including railway estate developments, commercial complexes, and retail spaces. Create brand positioning that differentiates REDAMCO properties in competitive markets.
Brand Identity Management: Maintain consistency in REDAMCO’s brand identity across all totouchpointsts including logos, visual elements, messaging, and communication materials. Develop brand guidelines and ensure adherence.
Marketing Campaigns: Plan and execute integrated marketing campaigns across traditional and digital channels to promote REDAMCO projects, increase brand awareness, and attract potential tenants and investors.
Content Development: Create compelling marketing content, including brochures, presentations, website content, social media posts, and promotional materials that effectively communicate REDAMCO’s value proposition.

Selling Rights Management

Commercial Rights Strategy: Identify, evaluate, and secure commercial selling rights opportunities, including retail leasing, advertising spaces, naming rights, and sponsorships for railway estate properties.
Revenue Generation: Develop and implement strategies to maximize revenue from selling rights while maintaining brand integrity and property value. Negotiate favorable terms for commercial agreements.
Tenant Acquisition: Identify and attract quality tenants for commercial spaces within railway estate properties. Conduct market research to understand tenant needs and preferences.
Partnership Development: Build and maintain relationships with potential commercial partners, advertisers, retailers, and other stakeholders interested in railway property opportunities.

Market Research and Analysis

Market Intelligence: Conduct regular market research to understand real estate trends, competitor activities, consumer preferences, and emerging opportunities in the railway estate development sector.
Performance Analytics: Monitor and analyze branding campaign performance, selling rights revenue, and market response. Provide regular reports and recommendations to management.
Competitive Analysis: Track competitor branding strategies, pricing models, and market positioning to ensure REDAMCO maintains a competitive advantage in the railway real estate sector.

Stakeholder Management

Internal Coordination: Collaborate with REDAMCO departments, including legal, finance, operations, and project development teams, ms to ensure cohesive brand messaging and successful commercial agreements.
External Relations: Serve as primary contact for external stakeholders regarding branding and commercial opportunities. Represent REDAMCO at industry events, conferences, and networking forums.
Vendor Management: Manage relationships with marketing agencies, designers, media partners, and other service providers engaged for branding and promotional activities.

Required Documents for REDAMCO Application

To ensure your application is complete and processed efficiently, prepare the following documents. Incomplete applications or missing documentation will not be considered. All documents must be clear, legible, and properly attested where required.

Updated Curriculum Vitae (CV): Comprehensive CV detailing educational qualifications, professional experience, achievements, skills, and contact information. Include a portfolio of branding work if available.
CNIC Copy: Clear photocopy of a valid Computerized National Identity Card (both front and back sides). CNIC must be valid and not expired.
Educational Documents (HEC/Board Attested): Attested copies of MBA/BBA degree certificates and transcripts/mark sheets. All degrees must be attested by the Higher Education Commission (HEC) or the relevant board. Foreign degrees require an HEC equivalence certificate.
Experience Certificates: Official experience certificates from all previous employers clearly stating job title, responsibilities, duration of employment, and nature of work. Certificates must be on the company letterhead with authorized signatures and stamps.
Additional Certifications: Copies of any additional professional certifications, training certificates, or credentials relevant to marketing, branding, or real estate (if applicable).
Recent Photographs: Passport-size photographs for official records.

Important Document Guidelines:

Mark the post applied for on the top right corner of the envelope when submitting via post.
Mention the position name (‘Associate – Branding & Selling Rights’) in the email subject line when applying electronically.
Ensure all documents are properly scanned (if applying via email) with clear, readable text.
Keep original documents ready for verification during the interview stage.

How to Apply for a REDAMCO Associate Position

REDAMCO offers two convenient methods for submitting your application. Choose the method that works best for you, but ensure you meet the application deadline of 23 February 2026.

Method 1: Email Application (Recommended)

Email is the fastest and most convenient application method. Follow these steps:

Step 1 – Prepare Documents: Scan all required documents (CV, CNIC, educational certificates, experience certificates) as clear PDF files. Combine multiple pages into a single PDF file where appropriate.
Step 2 – Compose Email: Create a professional email with subject line: ‘Application for Associate (Branding & Selling Rights) – [Your Name]’
Step 3 – Email Address: Send your complete application to: mhr@redamco.com
Step 4 – Email Body: Include a brief cover letter in the email body introducing yourself, stating your interest in the position, and highlighting your relevant qualifications and experience.
Step 5 – Attach Documents: Attach all scanned documents to the email. Ensure total attachment size does not exceed reasonable limits (under 10MB recommended).

Method 2: Postal Application

Applications can also be submitted via courier or registered post:

Prepare Application Package: Place your CV and all required document copies in an envelope. Mark ‘ASSOCIATE (BRANDING & SELLING RIGHTS)’ clearly on the top right corner of the envelope.
Mailing Address:

Manager HRRailway Estate Development & Marketing Company (Pvt) Ltd (REDAMCO)1st Floor, Corporate OfficeService Road South, Sector I-11/1Islamabad, Pakistan

Ensure Timely Delivery: Use registered post ora ourier service to ensure your application reaches before the deadline. Applications received after 23 February 2026 will not be considered.

Additional Information Portal

For detailed job descriptions, qualification requirements, and experience specifications, visit REDAMCO’s official career portal at www.redamco.com/careers/

Application Deadline and Selection Process

Application Deadline

Last Date for Submission: 23 February 2026, until the closing of official timing (5:00 PM). Applications received after this deadline will not be entertained under any circumstances.
Submission Timing: For email applications, ensure your email is sent before 5:00 PM on 23 February 2026. For postal applications, the envelope postmark or courier receipt date must be on or before the deadline.

Selection and Interview Process

Initial Screening: Applications will be screened for eligibility based on educational qualifications and experience requirements. Only candidates meeting all criteria will proceed to the next stage.
Shortlisting: Only shortlisted candidates will be called for interviews. Shortlisting will be based on qualifications, experience relevance, and application strength. REDAMCO will not respond to non-shortlisted candidates.
Interview Notification: Shortlisted candidates will be contacted via email or phone with interview details s, including date, time, and venue. Ensure the contact information provided in your application is accurate.
Interview Requirements: Shortlisted candidates must bring original CNIC, educational certificates, and experience certificates for verification during the interview. Photocopies will not be accepted for verification purposes.
Interview Format: The interview will assess technical knowledge of branding and marketing, relevant experience, communication skills, and fit with REDAMCO’s organizational culture and requirements.
No TA/DA: No Travel Allowance (TA) or Daily Allowance (DA) will be provided to candidates appearing for interviews. All travel and accommodation expenses must be borne by the candidate.

Important Terms and Conditions

Company Rights: REDAMCO reserves the right to increase/decrease the number of posts or not fill any post or withhold the appointment against any advertised post at any time without assigning any reason.
Service Rules: Selected candidates will be subject to the Company’s Service Rules and regulations. Employment terms and conditions will be governed by REDAMCO’s policies.
Document Authenticity: Providing false information or fake documents will result in immediate disqualification and potential legal action. All information will be verified thoroughly.

Frequently Asked Questions About REDAMCO Jobs

Q1: Can I apply if I have a BBA degree instead of an MBA?

Yes, both MBA and BBA degrees in Marketing or related fields are acceptable. However, candidates with a BBA should have stronger relevant experience to compensate for the lower educational qualification. The minimum 3 years of experience requirement still applies.

Q2: Is experience in real estate marketing specifically required?

While real estate marketing experience is preferred, candidates with strong experience in branding, brand management, commercial sales, or general marketing may also apply. The key is demonstrating relevant skills in branding strategy and commercial selling rights management. However, real estate experience will be given priority during evaluation.

Q3: Are fresh MBA graduates eligible to apply?

No, this position requires a minimum of 3 years of relevant professional experience post-degree. Fresh graduates or those with less than 3 years of experience do not meet the eligibility criteria and should not apply. Academic experience or internships do not count toward the required professional experience.

Q4: What is the approximate salary for the RPS-6 scale?

RPS-6 is REDAMCO’s internal pay scale. While specific figures are not disclosed in the advertisement, the package is competitive and aligned with company pay scales for associate-level positions. Salary details, including basic pay and allowances, es will be discussed with shortlisted candidates during the interview process.

Q5: Can I apply via an online application form?

Currently, REDAMCO accepts applications only via email (mhr@redamco.com) or postal mail. There is no online application form available. Follow the application methods specified in this job post. Do not attempt to submit applications through social media or unofficial channels.

Q6: Are foreign degree holders eligible?

Yes, foreign degrees are acceptable provided they are recognized by the Higher Education Commission (HEC) of Pakistan. You must obtain an HEC equivalence certificate for your foreign degree and submit it along with your application. Without HEC equivalence, foreign degrees will not be considered valid.

Q7: Will there be a written test before the interview?

The advertisement does not specify a written test. Typically, only shortlisted candidates are called for interviews based on application screening. However, REDAMCO reserves the right to include additional assessment methods (such as tests or presentations) as part of the selection process if deemed necessary.

Q8: How long does the selection process take?

The timeline varies, but typicallyinitialal screening takes 2-3 weeks after the application deadline. Shortlisted candidates are then contacted for interviews within the following weeks. The entire process from application deadline to final selection may take 4-8 weeks, ks depending on various fafactorsrs includthe ing the number of applicants and organizational requirements.

Why Choose a Career with REDAMCO?

Joining REDAMCO offers unique advantages that combine the stability of government employment with the dynamism of the real estate and marketing sectors:

Government Sector Stability: As a state-owned enterprise under the Ministry of Railways, REDAMCO provides exceptional job security, regular compensation, and government employee benefits rarely found in private sector marketing positions.
Impactful Projects: Work on transformative railway estate development projects that contribute to Pakistan’s infrastructure development and urban planning. Your branding and marketing efforts directly impact national development initiatives.
Diverse Portfolio: REDAMCO manages diverse railway properties across Pakistan, including commercial complexes, retail spaces, and mixed-use developments. This diversity offers rich learning experiences anand portfolio-buildingpportunities.
Professional Growth: Clear career progression pathways, professional development opportunities, and exposure to large-scale real estate marketing help advance your marketing and branding career significantly.
Strategic Importance: REDAMCO plays a crucial role in generating non-fare revenue for Pakistan Railways while creating commercial opportunities. Your work contributes to the financial sustainability of Pakistan’s railway system.
Comprehensive Benefits: Enjoy competitive salary packages, medical benefits, leave entitlements, a provident fund, and other benefits typically associated with government employment.
Professional Environment: Work in a structured, professional environment with clear policies, procedures, and governance frameworks that ensure fairness and transparency in all organizational matters.

Take the Next Step in Your Marketing Career

This REDAMCO Associate (Branding & Selling Rights) position represents a unique opportunity to build a rewarding career at the intersection of government stability and dynamic real estate marketing. If you possess the required qualifications, experience, and passion for branding and commercial development, this role offers the perfect platform to showcase your expertise while contributing to Pakistan’s railway infrastructure development.

Don’t miss this exceptional opportunity to join REDAMCO, where your marketing skills will drive commercial success for railway estate projects across Pakistan. With competitive compensation, job security, and professional growth opportunities, this position offers everything ambitious marketing professionals seek in their careers.

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